With a long and successful history with such clients as British Gas and The AA, our expertise in this sector is unparalleled.
Energy: the largest companies are under pressure from new challenger entrants; these new players have to gain a lasting foothold but not by undercutting the competition alone. Both face a skeptical consumer base and are open to political and regulatory concern.
In services, specialist players are threatened by a diversification into their sectors from current non-competitors; they themselves are branching out into financial services and other areas.
Both industries exist around a customer acquisition and retention model and enjoyed privileged relationships with their users.
Amanda Reynolds joins Centrica British Gas as Global Partnership Director