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Senior Moves

Toymaker Lego returns to Danish roots with new CEO

Friday 11th August 2017

The Danish company said it had appointed Niels B. Christiansen, 51, who joins Lego after nine years as CEO of Danfoss where by focusing on digitalization he increased sales and turned the firm into a global leader in energy efficiency.

Lego is hoping Christiansen can revive its flagging growth by increasing sales in Asia and fully embracing the digital era.

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