Three UK poaches Shadi Halliwell from Harvey Nichols to fill CMO role
Friday 9th June 2017
Former O2 marketer Shadi Halliwell is to join Three UK as chief marketing officer, with the remit of establishing the telecoms network as one of "Britain's best loved brands".
The marketer has more than 20 years’ experience in the telecoms industry having previously filled senior marketing and brand roles at BT and O2. She worked at O2 for 23 years, holding a number of positions including head of brand and overseeing projects like the launch of The O2 and the brand's Priority loyalty scheme.