Digital


LVMH Raises Luxury E-Commerce Stakes With Multi-Brand Site

Friday 12th May 2017


LVMH is raising the stakes in luxury e-commerce, setting up its first multi-brand site in eight years that puts brands like Louis Vuitton alongside those of rivals such as Gucci and Prada.


The new site for the company’s Parisian department store Le Bon Marche will feature more than 150 luxury labels when it opens next month, the maker of Fendi handbags and Hennessy cognac said late Wednesday.


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