John Lewis gets rid of ‘boys’ and ‘girls’ labeling in children’s clothing
Monday 11th September 2017
John Lewis has become the first UK retailer to remove gender labels from its children’s clothing.
The department store chain has not only taken “girls” and “boys” labels from clothes, but has also done away with the separate sections in stores.
John Lewis own-brand children clothing will now simply say “Girls & Boys” or “Boys & Girls.”