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Ikea assembles budget da Vinci replica in ad mocking pricey art

Friday 24th November 2017

With the help of ad agency Acne, the brand has marked the sale of a Leonardo da Vinci painting, in particular its eye-watering $450m price tag.

Ikea put forward the proposition that customers need not dole out half a billion dollars to have the Salvatore Mundi painting, an almost priceless relic of the renaissance, in their living rooms.

The retailer notes that for the price of the painting, an esteemed collector could purchase 15 million Billy Bookcases.

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