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Financial Services

Hiscox turns billboards into hacker honeypots as cyber-risk warning

Wednesday 21st February 2018

Specialist insurer Hiscox is using real-time cyber attacks on "honeypot" servers linked to billboard displays for its latest advertising campaign "CyberLive".

The campaign is part of a broader drive in the business to cement Hiscox's place in the cyber-risk marketplace and raise awareness of the threat that cybercrime poses to small businesses.

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