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Retail


Heidi Klum the latest Lidl surprise and that’s bad news for rivals

Friday 9th June 2017


Finding a way down a Lidl catwalk stuffed with garden games, kids’ puzzles, Pritt sticks and shower curtains wouldn’t appear to come naturally to the likes of Heidi Klum.


But that’s where you’ll soon find the German supermodel’s name: she’s been hired to add a bit of sparkle to the discounter’s aisle of mad decisions, where clothes sometimes appear alongside the weird and wonderful stuff the company likes to call “Lidl Surprises”.


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