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Senior Moves

Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme

Friday 24th November 2017

Tasha Whitmey, will join the UK’s biggest supermarket next year to take on the newly-created role of loyalty and membership director, where she will lead on Tesco’s Clubcard loyalty scheme.

Tesco was one of Havas Helia’s (then Evans Hunt Scott) founding clients in 1995 and since then the brand and agency have worked together on Clubcard, which now has more than 16 million members.