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Alexa Chung launches eponymous clothing label

Monday 5th June 2017

With a handful of successful collaborations under her belt – including ones with Madwell, AG Jeans and Marks & Spencer – Alexa Chung has now launched her inaugural collection for her eponymous line.

Said to have been inspired by a 'kaleidoscope of Chung’s personal style icons' including David Hockney, Jane Birkin and David Bowie, the debut line incorporates both clothing and accessories and combines a selection of 'frivolous party pieces' with sophisticated tailoring and racy PVC dresses.

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